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London-based designer Matthew Williamson is the latest guest designer giving macaron mecca Ladurée’s (luxury Parisian patisserie) emblematic boxes a fashion makeover. The Williamson-designed box for Ladurée - sporting a pink and blue butterfly wing print - is to launch in Ladurée stores in London and Paris on the opening day of each city’s fashion week; on Sept. 16 for London Fashion Week and Sept. 27 for Paris Fashion Week, respectively. The recently opened Ladurée flagship in New York will also offer a limited-edition collection of the design.

As you already know, we just LOVE Ladurée macaron and can’t wait to get our hands on this new, collector’s box! miam, miam…

Via WWD


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