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Revisiting Champagne House Moët & Chandon’s original advertising campaign that introduced gorgeous Scarlett Johansson as the brand’s first celebrity ambassador in 2009, renowned British photographer Tim Walker brings to life the rich heritage and savoir-faire of the world’s leading champagne. “Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett” said Moët & Chandon President & CEO Daniel Lalonde.

Shot on occasion of Moët & Chandon’s “Tribute to Heritage” celebration in September 2010, the campaign’s three visuals depict Johansson at Trianon, an impressive residence built by Jean-Rémy’s Moët between 1805-1817 on the Moët & Chandon Estate in Epernay, France. Combining extravagant staging with romantic motifs, the images reflect Walker’s signature style.

In the first image, Johansson holds in hand a bottle of Moët, which she looks upon with warmth and sensuality, evoking the brand’s allure. In the second image, a time-lapse photograph sequence of five spontaneous images captures the star’s playful smiles and casual gestures, revealing her extraverted nature. While, in the third image, Johansson perches precariously on a wooden ladder in one of the Trianon salons, above a generous champagne cascade - a grand gesture invented by Moët, reflecting the brand’s characteristic joy of accomplishment…and accomplishment of joy. The campaign includes print, outdoor and online advertising.

Moet.com

Pictures of Scarlett Johansson for Moët & Chandon’s new international advertsising campaign courtesy of Moët & Chandon