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American fashion director and photographer Yu Tsai is the man behind the very colorful and gorgeous BEBE Summer 2010 Ad Campaign. The campaign stars flirtatious model Masha P who is undoubtedly rocking every picture. What do you think?

Bebe’s clothes and accessories are designed for smart, sexy women who are confident of their own style; get in a summer state-of-mind with the sexy dresses and tops, the stiletto shoes that go from day to evening, and the large, oversized sunglasses. Have a look at the pictures below.

Bebe.com

Pictures courtesy of BEBE and Yu Tsai photography