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Football has always been one of the most discussed sports, and with the FIFA World Cup coming in South Africa next month (June 11th to July 11th 2010), this is probably the reason why Louis Vuitton have chosen world football legends France’s Zinedine Zidane, Argentina’s Diego Maradona and Brazil’s Pelé to front their latest advertising campaign: the Core Value Journeys Ad. Shot by the amazing Annie Leibovitz, the images capture the three legends playing foosball in Café Maravillas bar in Madrid with their Louis Vuitton monogram canvas travel bag on the side. Annie Leibovitz takes us to an atmosphere of fun and friendly rivalry with a tagline that reads “Three great journeys, one historic game“

If you want to see the video, please visit the official campaign website where you can also vote for the winner of the foosball game between Pelé and Zidane. The new visual will appear in the June 2010 issue of many international print magazines.

Louisvuittonjourneys.com
Via Millionlooks