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We recently came across a very cute video from French Haute Joaillerie and watch company Van Cleef & Arpels, and wanted to share it. To mark its centennial this year, Van Cleef & Arpels celebrates its birthplace, Paris - a mythical, magical, enchanting city where the House will take a stroll in honor of its new jewelry collection “Une Journée à Paris” inspired by the City of Light.

This time, the jeweller explores new interpretation for its collection with poetic and narrative mechanisms through a very cute video Une Journée à Paris (which means a day in Paris). To redefine a collection created three years ago, Van Cleef & Arpels imagine two new stories: Romance in Paris and Wednesday in Paris (Romance à Paris et Mercredi à Paris).

In between the two stories, we are in complete love with the Romance in Paris collection (the one in blue). Indeed, the Romance in Paris necklace illustrates a love story of a young couple…the day they first meet to when the emotions starts to grow…the bracelet recreates a tender rendez-vous (when your heart is beating because you are in love) and the pendant at once tender and refined unites the two young lovers under an umbrella. This collection is sure a great gift to offer to someone you love as it represents your passion.

Remember to buy the three pieces if you want to make a statement! But, I will encourage you to opt for the necklace if your options are limited; we all know royalties and top celebrities have been associated with Van Cleef & Arpels… Visit the Van Cleef & Arpels store located on 22, 24 Place Vendôme - 75001 Paris.

Unejourneeaparis.com

* Video courtesy of Van Cleef & Arpels

Van Cleef & Arpels, Une journee a Paris from Purentonline on Vimeo.