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In continuation of their National Graphic style “American Stories” campaigns Tommy Hilfiger’ spring/summer ad were shot in various locales of Los Angeles such as Malibu and Sunset Strip. This season the campaign is more upbeat to echo the renewed optimism and attitude about the America and the brand. Paying tribute to Hollywood’s Golden Era and capturing the essence of California cool, the campaign include the look and feel of a film-strip narrative by following different characters at work and play. The models Shannan Click, Missy Rayder, Matt Gordon, Paul Stiell and Ben Hill look fresh and carefree Hilfiger’s palette of red, white and blue.
Have a look at the beautiful pictures photographed by Phil Poynter.

Tommy.com